'Lord of the Ring'

New Zealand a capital of 'Lord of the Ring'. In 2004 the tourist industry in New Zealand 89% of visitors knew that in that country was made a big production of 'Lord of the Ring'.
About 7% of them came to New Zealand after the movie, 3% were on the trips which shows places conection with Tolkien books and Jackson movie.

It is another evidence that PR industry can use a movie industry to promote a nice places. PR helps a national economy to increase.